ONE DISTRICT ONE PRODUCT
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Sri Satya Sai District One District One Product |
One District One Product Sri Satya Sai District Andhra Pradesh |
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Silk Sarees |
SILK SAREES, Dharmavaram: A Rich Cultural Legacy since decades in Sri Satya Sai District, Andhra Pradesh State
INTRODUCTION
Significance
Dharmavaram Silk Saree is one of the most exquisite Textile of Andhra Pradeshsince 100 years. The silk sarees comeswith contrasting/rhythmic colour combinations, made of broad-pallu, gold-zariwhich is made on bamboo and steel reeds, quality silk yarn and Zariused with quality dyeing. The weavers used jacquards of 240 hooks/480 hooks to make the saree unique and attractive. Thesesilk sarees comeswith a variety of ethnic designs like elephant,peacock,lotus and other designs and ritualistic motifs which impart an elegant look to the sarees. Modern day Dharmavaram sarees are embellished with heavy stone work. Some of the famous types of Dharmavaram sarees are, Kalanjali, Evening/Morning, Brocade,Lakshadeepaalu,which are high demand in Sout India market. Price ranges from Rs.10,000/-to Rs.1,00,000/-. The sarees are available in about 15 colour combinations. Based on the uniqueness of the Saree, Dharmavaram Silk Saree was certified with the Geographical Indication Mark by the Government of India in the year 2014.
INFORMATION DISEMMINATION ON DISTRICT WEBSITE
One District One Product Initiative: Product list, Action plan Report
The recognition of Silk Sarees especially of Dharmavaram Town under One District One product’ concept highlights the significant role it plays in Trade and Industrywith almost everyhousehold involved in producing silk sarees. To support Handloom/Silk Industry, Government has taken several initiatives to provide financial assistance@Rs.24000/- per weaver house hold for modernization of loom and loom equipment under YSR NethannaNestham scheme, provide pensions to weavers above 50 years, Mudra Loans etc to weavers. One such initiative involves imparting training in Weaving, dyeing and designing through Block level cluster scheme and to provide looms/jacquards/lifting machines for up-gradation of looms/accessories of the handloom weavers/workers at 90% Subsidy so as to improve quality of the fabric and productivity and to reduce drudgery. Several innovative designs were made by qualified and experienced Designers of Dharmavaram to make the silk saree appealing and attractive.
| Sl.No. | Picture of the Sarees | Variety of Saree | Price of the product |
|---|---|---|---|
| 1 |  |
Morning/Evening 2+2 Brocket saree | Rs.12,500/- |
| 2 |  |
Morning/ Evening Kuttu Brocket |
Rs.14,500
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| 3 |  |
Morning/ Evening Silver ZariEmboji Brocket |
Rs.17,000/-
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| 4 |  |
Morning/Evening Zari Warp Brocket |
Rs.14,500/-
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| 5 |  |
Big Border Emboji Brocket |
Rs.15000/-
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Conduct of Awareness Programme on various welfare Schemes for weavers
Conduct of Awareness Programme on various welfare Schemes for weavers
Details of District Nodal Officer, Nodal Department and Dedicated team for ODOP:
| Nodal Officer | DISTRICT HANDLOOMS AND TEXTILES OFFICER(ASST.DIRECTOR) |
|---|---|
| NODAL DEPARTMENT: | HANDLOOMS AND TEXTILES |
Dedicated Team
District Handlooms and Textiles Officer :R.Ramesh
Development Officer:
Asst.Dev.Officer : Y.Rajeswari
Dedicated helpline or call center/support desk for ODOP
District Handlooms & Textiles Officer: 9866727042
Development Officer: 8331920922,
Assistant Development Officer: 9581501365
List of activities being undertaken by district administration under ODOP initiative
The Government is actively involved in supporting the growth, development and welfare of the Weavers in Sri Satya Sai district through various initiatives.
The District Administration has also celebrated National Handloom Day in a grand manner on 7th August,2022. The District Collector has flagged off a Rally of Handloom weavers on Handloom Day and also inaugurated an Exhibition of Handloom/ Silk products at Chaitanya International Hotel, Puttaparthy. Eminent Handloom weavers and Designers were felicitated by the District Collector at a function organized at the Collectorate, Puttaparthy.
Details of ODOP sensitization workshop being conducted for current stakeholders and next generation stakeholders
The Department of Handlooms & Textiles, Sri Sathya Sai District have organised two ODOP sensitization workshop at Dharmavaram in April & May,2023 to weaver cooperatives, Handloom Merchants of Dharmavaram.
List of mentors registered with District to provide mentorship to beneficiaries:
| S.NO | NAME OF MENTOR | DESIGNATION | CONTACT NO | EMAIL.ID |
|---|---|---|---|---|
| 1 | J.Nagaraju | Designer | 9848385840 | |
| 2 | C.Markandeya | Master Trainer | 9290778344 | |
| 3 | T.Anjaneyulu | Master Trainer | 9989871706 |
Details by account Holders of all transactions (Sales)
Master Weavers are providing marketing facilities to the Dharmavaram Silk Sarees and the Annual sales are approximately Rs.1197450000.Lakhs.
Mentorship support available, with clear laid out procedures to avail the same:
| MASTER WEAVERS PRODUCTION AND SALES DETAILS | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sl. No. |
Name of the District |
Name and address of the Master Weaver |
Contact Information | No.of looms engaged by Master Weaver |
Type of Varieties Produced |
Handloom Mark Regd. No. |
Production (Rs.in lakhs) during 2022-23 |
2022-23 Sales ( Rs. In Lakhs | Loans, if any availed |
Particulars of Yarn subsidy availed from NHDC |
Remarks, | |
| Export | Local Market |
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| 1 | Sri Satyasai | N Muthyalappa,26-177-7, LCK Puram (N Muthyalappa Building) | 9700763600 | 10 | Silk Sarees | No | 5.80 | 0 | 5.20 | NO | NO | |
| 2 | Sri Satyasai | Beere Prasad,25-585-1-6,7,8,9,10, P S Nagar,(Beere Prasad Building ) | 9866346656 | 30 | Silk Sarees | No | 215.00 | 0 | 210.00 | NO | NO | |
| 3 | Sri Satyasai | M Pedda Kullayappa,25-643-14-15, PS Nagar-2 | 8106666819 | 16 | Silk Sarees | No | 12.00 | 0 | 11.50 | NO | NO | |
| 4 | Sri Satyasai | Gaddam Srinivasulu,25-542-9 PS Nagar-2(Gaddam Srinivasulu Building (Unit 1)) | 9581849999 | 16 | Silk Sarees | No | 153.00 | 0 | 145.00 | NO | NO | |
| 5 | Sri Satyasai | Sankara Lingamaiah,25-536-4,5, PS Nagar-2(Sankara Lingamaiah Building) | 9550818615 | 25 | Silk Sarees | No | 208.00 | 0 | 194.00 | NO | NO | |
| 6 | Sri Satyasai | Dasari Ranganayakulu,25-619-7, PS Nagar,(Dasari Ranganayakulu Building) | 9440779191 | 20 | Silk Sarees | No | 180.00 | 0 | 160.00 | No | No | |
| 7 | Sri Satyasai | Gaddam sreenivasulu,27/113, Parhasarathi nagar-2 | 958184999 | 26 | Silk Sarees | No | 224.00 | 0 | 208.00 | No | No | |
| 8 | Sri Satyasai | G. Eswraiah SREE JANAKI HAND LOOMS, DHARMAVARAM | 9440926496 | 29 | SILK SAREES | No | 178.00 | 0 | 155.00 | No | Yes | |
| 9 | Sri Satyasai | SUNITHA HAND LOOMS, DHARMAVARAM | 9440944232 | 25 | SILK SAREES | No | 152.00 | 0 | 130.00 | No | Yes | |
| 10 | Sri Satyasai | Y.VENKATESH, DHARMAVRAM (Y.A.LAKSHMI SAREES) | 9392388488 | 36 | SILK SAREES | No | 181.00 | 0 | 155.00 | NO | NO | |
| 11 | Sri Satyasai | BASIREDDYSUBBAREDDY,Shanthinagar,Dharmavaram(Dharmavaram Silk Sarees) | 9440714871 | 70 | SILK SAREES | No | 540.00 | 0 | 482.00 | NO | NO | |
| 12 | Sri Satyasai | KundaMeenakshaiahDharmavaram | 9440984159 | 200 | SILK SAREES | No | 1152.00 | 0 | 980.00 | NO | NO | |
| 13 | Sri Satyasai | SandaRaghava Handlooms,Dharmavaram | 9885506872 | 180 | SILK SAREES | No | 1036.00 | 0 | 860.00 | NO | NO | |
| 14 | Sri Satyasai | Nataraj,ShivanagarDharmavaram | 9553020544 | 30 | SILK SAREES | No | 172.00 | 0 | 145.00 | NO | NO | |
| 15 | Sri Satyasai | Gaddam Srinivasulu, Parthasaradhi Nagar, Dhrarmavaram | 95818499 99 | 200 | SILK SAREES | No | 1145.00 | 0 | 935.00 | NO | NO | |
| 16 | Sri Satyasai | Anupalli Silks, #29/69, Sivaramanagar, Dharmavaram | 9440511350 | 20 | SILK SAREES | No | 170.00 | 0 | 135.00 | NO | NO | |
| 17 | Sri Satyasai | Jinka Ramanjineyulu Handlooms, Santhi nagar Dharmavaram | 9848732203 | 400 | SILK SAREES | NO | 2500.00 | 0 | 2300.00 | NO | NO | |
| 18 | Sri Satyasai | Ganjikunta Sridhar Babu Handlooms, Dharmavaram | 9966000369 | 50 | SILK SAREES | NO | 312.00 | 0 | 260.00 | NO | NO | |
| 19 | Sri Satyasai | Madhava Subramanya Handlooms, Dharmavaram | 9849833077 | 150 | SILK SAREES | NO | 880.00 | 0 | 685.00 | NO | NO | |
| 20 | Sri Satyasai | Beere Prasad Handlooms, Dharmavaram | 9866346656 | 50 | SILK SAREES | NO | 295.00 | 0 | 255.00 | NO | NO | |
| 21 | Sri Satyasai | Pamisetti Balakrishna Handlooms, Dharmavaram | 9894815956 | 40 | SILK SAREES | NO | 270.00 | 0 | 225.00 | NO | NO | |
| 22 | Sri Satyasai | Ukkisala Govindu Handlooms, Dharmavaram | 7780100880 | 150 | SILK SAREES | NO | 865.00 | 0 | 690.00 | NO | NO | |
| 23 | Sri Satyasai | BVR Srinivasulu Handlooms, Dharmavaram | 9440288960 | 36 | SILK SAREES | NO | 245.00 | 0 | 210.00 | NO | NO | |
| 24 | Sri Satyasai | Bodagala Sankaraiah Handlooms, Dharmavaram | 9640900566 | 20 | SILK SAREES | NO | 160.00 | 0 | 145.00 | NO | NO | |
| 25 | Sri Satyasai | H.N.Chandra Sekhar Reddy, Hindupur | 9701875836 | 40 | SILK SAREES | NO | 260.00 | 0 | 245.00 | NO | NO | |
| 26 | Sri Satyasai | M.Ajay Kumar, LCK Puram,Dharmavaram | 9441123541 | 15 | SILK SAREES | NO | 145.00 | 0 | 135.00 | NO | NO | |
| 27 | Sri Satyasai | Manjunatha,Dharmavaram | 25 | SILK SAREES | NO | 195.00 | 0 | 180.00 | NO | NO | ||
| 28 | Sri Satyasai | B.Siddama Nayudu, Dharmavaram | 9398233046 | 30 | SILK SAREES | NO | 170.00 | 0 | 144.00 | NO | NO | |
| 29 | Sri Satyasai | Y.Lingamayya, Dharmavaram | 8309878890 | 20 | SILK SAREES | NO | 175.00 | 0 | 162.00 | NO | NO | |
| 30 | Sri Satyasai | C.Manjunath, Dharmavaram | 25 | SILK SAREES | NO | 186.00 | 0 | 167.00 | NO | NO | ||
| 31 | Sri Satyasai | P.Chandra Sekhar, Dharmavaram | 15 | SILK SAREES | NO | 144.00 | 0 | 131.00 | NO | NO | ||
| 32 | Sri Satyasai | P.Mallikarjuna, Dharmavaram | 18 | SILK SAREES | NO | 165.00 | 0 | 154.00 | NO | NO | ||
| 33 | Sri Satyasai | P.Vasu, Dharmavaram | 12 | SILK SAREES | NO | 135.00 | 0 | 120.00 | NO | NO | ||
| 34 | Sri Satyasai | C.Jayachandra, Dharmavaram | 12 | SILK SAREES | NO | 126.00 | 0 | 105.00 | NO | NO | ||
| 35 | Sri Satyasai | G.Anjineyulu, Dharmavaram | 15 | SILK SAREES | NO | 140.00 | 0 | 125.00 | NO | NO | ||
| 36 | Sri Satyasai | P.Viswanath, Dharmavaram | 20 | SILK SAREES | NO | 170.00 | 0 | 160.00 | NO | NO | ||
| 37 | Sri Satyasai | Babu Janu Basha, Dharmavaram | 15 | SILK SAREES | NO | 135.00 | 0 | 120.00 | NO | NO | ||
| 38 | Sri Satyasai | D.Raju, Dharmavaram | 8 | SILK SAREES | NO | 5.20 | 0 | 4.80 | NO | NO | ||
| 39 | Sri Satyasai | SRI KAMAKSHI SILKS,Dharmavaram | 30 | SILK SAREES | NO | 165.00 | 0 | 155.00 | NO | NO | ||
| 40 | Sri Satyasai | Malleswri Silk cottage and Handlooms | 9440830328 | 25 | SILK SAREES | NO | 139.00 | 0 | 128.00 | NO | NO | |
| 41 | Sri Satyasai | Malleswari Handlooms | 9440830328 | 20 | SILK SAREES | NO | 69.00 | 0 | 58.00 | NO | NO | |
| Total | 2174 | 13775.00 | 0.00 | 11974.50 | ||||||||
- The Development Officers and Assistant Development Officers of Handlooms and Textiles Department are regularly supervising the weavers and Weavers Cooperative Societies and create awareness programmes on welfare schemes implementing by the State and Central Governments. And they are trying hard to enhance their wages and to upgrade the livelihood of the weavers.
- Conduct of Skill up-gradation programmes in weaving, dyeing, designing etc. to the Weavers in the Dharmavaram Silk Sareeswill be conducted under SAMARTH (Scheme for Capacity Building in Textile Sector). Under NHDP, financial assistance @ Rs.300/- per day/per trainee shall be provided as wage loss compensation for training under SAMARTH. The wage loss compensation shall be released to WSC under skill up-gradation programme.
The Development Officers and Assistant Development Officers of Handlooms and Textiles Department will supervise the implementation of training programme under SAMARTH scheme.