ఒక్క జిల్లా ఒక్క ఉత్పత్తి
ఒక్క జిల్లా ఒక్క ఉత్పత్తి
ODOP PRODUCT – DHARMAVARAM HANDLOOM SAREEs
INTRODUCTION:
Dharmavaram Sarees are essentially made of pure mulberry silk, with elaborate zari work woven on them in resplendent colours. The characteristic Dharmavaram saree has broad solid colour borders with intricately woven brocaded gold border. It is eco-friendly, highly durable and enhances the grandeur and aura of the lady wearing it in social functions. Though worn in all weather conditions, it is better suited for cool or cold climate. It is most appropriate for grand functions. Designs on the pallu and body of saree largely represent flora and fauna as also traditional legends of the country. Leaf, Flower, Fruit, animals and bird designs are largely incorporated in Dharmavaram sarees. More recently the weavers have improvised the weave of the zari to include various contemporary themes as seen in the pictures below. Peacock and Parrot designs are however the most popular and most traditionally used. The semi-arid tropical climate and the quality of water contribute to the color fast nature of the yarn during production.
Different combinations of workmanship on the saree are possible
- a) One side Kuttu Saree
- b) Double side Kuttu Saree
- c) One side self Saree
- d) Double side self Saree
- e) One side semi contrast Saree
- f) Double side semi contrast Saree
- g) Evening and morning brocade saree
- h) Tape border saree
(*Kuttu: A joining between the border and the body of the saree)
PRODUCT SPECIFICATIONS:
- Dharmavaram Handloom Silk Sarees and Silk Pavadas are exclusively made of mulberry silk woven by hand.
- Presence of zari is a must in Dharmavaram silk sarees and pavadas. This adds to elegance and grandeur of the textile.
- Half fine (or twisted) quality zari obtained exclusively from Surat, Gujarat is only used in manufacture of the instant GI. The zari for borders is used in warp and for pallu and body zari is used in weft. Green, silver and pink coloured zari also used.
- Every Silk saree and Pavada of Dharmavaram shall invariably consist of Zari ranging between 15% and 50% of the total weight and area of saree or pavada.
The zari used for Borders, pallu and body designs of the Dharmavaram handloom pattu saree and pattu pavada is half fine or tested zari. Sarees generally bright and resplendent available in all colours and combinations.
Flow Chart of Dharmavarm Silk Handloom Weaving Process
PROMOTION & INFORMATION DISSEMINATION
Promotion of activities done through District/State/other social media website tagging ODOP handle (including promotional activities in vernacular languages):
The District Administration has promoted the Dharmavaram Silk Sarees through social media (WhatsApp, YouTube, Facebook, Instagram, Twitter(X)). The Weavers were registered in WhatsApp, Instagram Apps and promoted their Products.
List of Sellers who are promoted their products through WhatsApp
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| Sl. No |
Name of the Seller |
Phone No. |
|---|---|---|
| 01 |
J.Nagaraju |
9848385840 |
| 02 |
C.Markandeya |
9290778355 |
| 03 |
P.Vamsi Krishna |
9550887716 |
Instagram:
- ID:
Link: https://www.instagram.com/silks_dharmavaram_sarees/?hl=en
- ID: dharmavaramsaree
Link: https://www.instagram.com/dharmavaramsaree/reels/
Facebook:
- ID: Dharmavaram Sarees
Link: ww.facebook.com/dharmavaram.sarees/”>https://www.facebook.com/dharmavaram.sarees/
- ID: Dharmavaram silk sarees
Link: https://www.facebook.com/sreedurgasilksarees/
Product & Weaver Story through News Paper: Paper cuttings related to product and Weaver
J.Nagaraju,Designer and Master Weaver from Dharmavaram of Sri Sathya Sai District has owen a huge Silk Saree measuring 180 ft in length and weighing 16 Kgs depicting 400 images of the story of Ramayana in the form of pictures. The words Jai Sriram in 13 languages was inscribed 32,000 times on the Saree. The Saree is an ample testimony to the skill of Weavers and Designers of Dharmavaram. Cotton, Silk,Linen, Banana yarn and Silicon were used for the Saree and Gold,Silver, Copper and Pink colour Jari added exuberance to the finished product.
https://www.thehindu.com/news/national/andhra-pradesh/master-weavers-gift-for-ayodhya-ram-temple-consecration/article67759502.ece
Exhibitions conducted/participated
In order to achieve the remunerative prices for weavers and to create the brand value of Dharmavaram Sarees and Handloom clothes, the Office of the District Handlooms and Textiles Officer, Sri Sathya Sai District has deputed Societies/Participants to sell the Dharmavaram Silk Sarees in Expos.
| LIST OF PARTICIPANTS PARTICIPATED IN DOMESTIC EXHIBITIONS | |||
|---|---|---|---|
| Sl. No. | Name of the Exhibition | Exhibition period | Name of the Industry / Firm / Company |
| 1 | 2 | 3 | 4 |
| 1 | Exhibition-cum-sale at Vijayawada | 07.08.2023 to 20.08.2023 | 1.Sri Balaji Cotton & Silk Handloom Weaver’s Co-operative Society Ltd., O.W.No.74, Mudireddy palli, Hindupur(M), Sri Sathyasai District |
| 2. Sri Nataraj SWCS, ARS No.247, Dharmavaram, Sri Sathyasai District. | |||
| Sudrashana SWCS Ltd., Dharmavaram | |||
| Sri Lokeswari SWCS Ltd., Dharmavaram | |||
| 2 | Handloom Exhibition-cum -sale, Nigamagam,Sri Nagar colony,Hyderabad | 27.10.2023 to 02.11.2023 | 1. Lakshmikala Cotton & Silk Weavers Co-operative Society Ltd., Dharmavaram. |
| 2.Sri Lakshi Venkateswara Silk Handloom Weaver Co-operative Society Ltd.,Dharmavaram | |||
| 3 | State Handloom Expo at Tirupathi | 20.12.2023 to 02.01.2024 | Sri Lakshi Venkateswara Silk Handloom Weaver Co-operative Society Ltd.,Dharmavaram |
| 4 | Handloom Exhibition-cum-sale at Peoples Plaza, Hyderabad | 10.01.2024 to 23.01.2024 | Sri Balaji Cotton & Silk Handloom Weaver’s Co-operative Society Ltd., O.W.No.74, Mudireddy palli, Hindupur(M), Sri Sathyasai District |
| 5 | Handloom/Handicraft Expo at Hindupur, Sri Sathyasai District conducted by KVIC | 08.03.2024 to 17.03.2024 | Resham Khadi Gramodyog Sanghamu,Dharmavaram |
| 6 | Bharath Tex-2024 at New Delhi. | 26.02.2024 to 29.02.2024 | 1. Hindupur Vyapar Park Ltd., Hindupur |
| 2. Gaddam Srinivasulu, Dharmavaram | |||
| 7 | Silk Fab, Bhubaneswar | 05.09.2023 to 18.09.2023 | APCO |
| 8 | Silk Fab, Jamshedpur | 28.09.2023 to 11.10.2023 | APCO |
| 9 | Silk Fab, Lucknow | 20.10.2023 to 05.11.2023 | APCO |
Gaddam Srinivasulu (Entrepreneur), Dharmavaram has participated and displayed ODOP Products in the Stall in Bharath Tex-2024 Programme at New Delhi, conducted by Ministry of Textiles, Government of India
HindupurVyapar Apparel Park Ltd., Hindupur has participated in Bharath Tex-2024 Programme at New Delhi, conducted by Ministry of Textiles, Government of India
Sri Lokeswari SWCS Ltd., Dharmavaram has participated in Exhibition-cum-sale at Vijayawada from 07.08.2023 to 20.08.2023 and displayed ODOP Product
Sri Lakshmi Venkateswara SWCS Ltd., Dharmavaram has participated in State Handloom Expo at Tirupathi from 20.12.2023 to 02.01.2024 and displayed ODOP Product
Officer In-charge of the ODOP Activities:
Name: Sri Ramesh
DHTO/Assistant Director (H&T),
Sri Sathya Sai District
Mobile Number:9866727042
Dedicated ODOP Team: details:
1.Name: Sri K.V Ramana Reddy,
Development Officer (H&T),
Mobile Number: 8331920922.
2.Name: Sri P. Eswaraiah,
Assistant Development Officer (H&T),
Mobile Number: 8185881331.
Helpline number & e-mail ID for ODOP Beneficiaries:
DHTO Mobile Number:9866727042
District official mail id:dhto.satyasai.hnt@gmail.com
ODOP Product Brochure link:
Grievance redressal:
- District Administration is conducting a Grievance Redressal Programme i.e., “SPANDANA” on every Monday (Both on-line & off-line) at the District Head Quarters and Divisional level to redress all problems/issues being faced by the Handloom Weavers including One District One Product.
- In that Programme District Handlooms and Textiles Officer, Sri Sathya Sai District will also participate and obtain grievances from Handloom Weavers to redress in time.
- It is submitted that during the year 2023-24, 19 Spandana Grievances were received and redressed by the District Handlooms and Textiles Officer and also uploaded in Spandana Portal.
- Website link: https://jaganannakuchebudham.ap.gov.in
Upcoming Events:
| Sl. No |
Event |
Tentative Dates & location |
|---|---|---|
| 1 |
Cluster Awareness |
09.07.2024 &Somandepalli |
| 2 |
ODOP Awareness |
19.07.2024 &Dharmavaram |
| 3 |
Buyer Seller Meet |
16.10.2024 &Dharmavaram |
| 4 |
Exhibition |
20.11.2024 to 26.11.2024 &Puttaparthy |
| 5 |
National Handloom Day |
07.08.2024 &Puttaparthy |
List of authorized suppliers of ODOP Product:
| S.No | Name Organization (Societies / Association / Mandis / Co-operatives or groups) | Organization type (Societies / Association / Mandis / Co-operatives or groups – Producer / seller / manufacturer) | No. of Members of organization (Societies / Association / Mandis / Co-operatives or groups) | Organization address and website / E-com portal link if any | Contact information (Name of President / Chief / Co-ordinator of ODOP, mail ID and Phone Number |
|---|---|---|---|---|---|
| 1 | Sri Nataraj SWCS Ltd Regdno.247, Dharmavaram | Cooperative Society | 20 | Kothapeta, Dharmavaram | G.Obulesu, Cell No. 6304431181 |
| 2 | Lakshmikala Cotton & Silk WCS, ARS No.297,Dharmavaram | Cooperative Society | 25 | #7/280/1, Geethanagar, Dharmavaram | D. Kodandapani, Cell No. 9703099944 |
| 3 | Sudarshana Silk WCS, ARS No.203, Dharmavaram, D.No:13-61, Dharmavaram | Cooperative Society | 10 | Indira Nagar, Dharamvaram | V.Jayanna, Cell No. 9052852161 |
| 4 | Panduranga Silk WCS, O.W.No.40, D.No:15-529, PRT Street, Dharmavaram | Cooperative Society | 21 | PRT Street, Dharamvaram | N.Venkatesulu Cell No. 9848414222 |
| 5 | Lokeswari Silk WCS, O.W.No.206, Kothapeta, Dharmavaram | Cooperative Society | 22 | Kothapeta, Dharmavaram | Ramakrishna, Contact No.9493896718 |
| 6 | Sri Ramadevi CSWCS Ltd., O.W.No.73, Rajendra Nagar, Dharmavaram | Cooperative Society | 19 | Rajendra Nagar, Dharmavaram | M.Mallikarjuna, Contact No. 9985162177 |
| 7 | Muralikrishna Silk WCS, ARS No.213, PRT Street, | Cooperative Society | 21 | Gandhinagar, Dharmavaram | S. Nagaraju Contact No. 9581111810 |
| 8 | Lakshmi Venkateswara SWCS, O.W.No.48, Dharmavaram. | Cooperative Society | 25 | Thogata Street, Dharmavaram | G.Ranganayakulu, Contact No.8143893682 |
| 9 | Akkamma gari SWCS .ARS No:282,Dharmavaram | Cooperative Society | 24 | Nesepeta, Dharamvaram | G.Radhakrishna, Contact No. 8555865342 & 9440384626 |
| 10 | Nandini Silk WCS,OW No.41, Dharmavaram | Cooperative Society | 21 | PRT Street, Dharamvaram | V. Ramu Cell No.994962866 |
| 11 | Lakshmidevi Silk WCS, ARS no.243, D.No:28-860,Rajendra Nagar,Dharmavaram | Cooperative Society | 25 | Rajendra Nagar, Dharmavaram | D. Venkata Narayana Cell No. 8500591991 |
| 12 | The Gandhi Nagar SWCS, OW No.26,Gandhi Nagar, D.No:8-174 , GandhiNagar, Dharmavaram | Cooperative Society | 20 | GandhiNagar, Dharmavaram | K.Sreenivasulu cell No.9246989077 |
| 13 | Sunitha Handloom Enterprenuer | Handloom Enterprenuer | 30 | BC Colony, Pothukunta, Dharmavaram | Guditi Mahesh Cell No.9440944232 |
| 14 | Sri Janaki Handloom Enterprenuer | Handloom Enterprenuer | 30 | BC Colony, Pothukunta, Dharmavaram | G.Trinath Cell No. 9398826263 |
| 15 | Lakshmivenkateswara Enterprenuer | Handloom Enterprenuer | 30 | Near Municipal Office,Dharmavaram | G.Eswarayya cell No. No.9440926496 |
| 16 | Sri vamsi Krishna Handloom Silk Sarees | Handloom Enterprenuer | 30 | Indiramma Colony oppisite, Dharamvaram | Vamsikrishna, Cell No.9550887716 Mail id: vamsi1770.vk@gmail.com |
Identified testing labs:
- The Regional Silk Technology Research Station, Dharmavaram, a Regional Institute of the Central Silk Technology Research Institute (CSTRI), Central Silk Board, Ministry of Textiles, Govt. of India is providing Testing services in the areas of physical, chemical and eco-parameters on nominal charge basis.
Testing Activities:
- Silk Purity Test: Purity of silk i.e. 100% silk yarn, mixed yarn
- Denier test: Denier variation in the yarn
- All Test:Long term, medium-term, short-term variation, strength & Elongation, cohesion no of defects, neatness, evenness of the yarn.
Central Silk Technological Research Institute, Dharmavaram
- Textiles Committee is offering regulatory and nonregulatory testing services to trade and industry through its 17 laboratories including 9 eco-laboratories besides engaged in R & D activities and development of test methods. Textiles Committee has been actively participating in various committees of Bureau of India Standard (BIS) in formulation of test standards. With the advent of new technologies, Textiles Committee has implemented and extended the services of Laboratory Information Management System (LIMS) to its valued customers. LIMS is a computer-based solution providing, streamlined workflow automation and management in the laboratory. Textiles Committee’s 14 laboratories have been accredited with ISO 17025 by NABL and extending its valuable consultancy to set up test houses to stakeholders.
Textile Committee, Chennai is providing sample Testing services to Dharmavaram Silk Sarees